Quayside and Beach Dynamic advertising

Digital selling is even encroaching on our quality time, but in an excellent way, now you will see digital signage at the quayside, but let us look at the pitfalls in installing electronic signage in a hazardous location.

When any outdoor digital signage hardware is used in the open you do have to consider the environment it is located in, for instance will the dynamic advertising hardware be fitted in direct sunlight, this can cause different types of issues, as this will cause the Display to over heat in the outdoor digital signage enclosure.

Everything has to be thought of, from the sun to the salt on the breeze, for case in point in heavy salt air, this will cause any digital signage hardware to fail, as the salt crystals will get into the monitor and corrode the circuit broads in the hardware and TV, so a special outdoor LCD enclosure has to be used, not just any outdoor Monitor housing, but a stainless steel enclosure as one particular grade of stainless steel is used for harbour and marine applications and that is grade 316, as this has a high chromium content in the steel and significantly reduces any rust that is present in the air, these are also used in food and pharmaceutical applications due to the high contact to bleach based fluids.

The stylish finish of a stainless steel LCD enclosure is fantastic as generally the well heeled frequent harbour and beach locations on a regular basis, just look at the clientele who buy yachts and boats, so they would not tolerate a cheap looking solution.

If a metal Outdoor digital signage enclosure was used, this would be attacked with the salt that is present in the air and cause the LCD enclosure to corrode possibly in the primary month; this is why 316 stainless steel is the well-liked choice. This would definitely look off putting to wealthy guests, so this additional purpose is why stainless steel is used.

So what could be marketed on beach or harbour based dynamic signage, well the yacht club could advertise their bar and bistro, whilst local boat chandlery shops could promote their products and services, enticing directly with boat owners.

Weather forecasts could be shown so that anyone taking a trip is aware of potential hurricane and storm conditions heading their way.

Now if the harbour club had a WIFI hot spot, a touchscreen digital Lcd advertising screen could be used, they could used it as a kind of way finding and find out what restaurants are available at the port they will stay at next and even make a reservation for a meal in the bistro. This would involve connecting the lcd poster to the Word wide web so that the shopper could touch the port on the map and then make their choice from the restaurants, bars, shows and even check out the weather before they set off.

Digital advertising is every where and being used to boost customers experiences, others are using dynamic marketing to improve brand awareness and promote the new seasons range of apparel. But what ever reason they use them for, remember when you are drinking your Rum and coke where you heard about digital signage on the beach.

Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer a range of anti vandal LCD enclosure that provides all the protection and security needed for outdoor use. So for a stainless steel enclosure check out their LCD enclosure range.