Outdoor Electronic Advertising - Now The Virtual Tourist Information Point

Published: 23rd November 2010
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A Touch Screen Electronic Screen is a very versatile tool in the leisure industry especially for Tourist Information. Not only does it give the basic points of interest for visitors, but it is engaging and can locate and highlight exact areas of interest and significance. This has advanced a long way since the days of a paper map.

These TVs can be found integrated within the windows of the local Tourist Information office juxtaposition of the town, where visitors can find their own way around by just touching the screen or special film using their finger or a stylus provided. The advantage of this can be to collect more information than by asking the operatives. It is also feasible to have the specific information broadcast directly to a cell phone device, to enable the customer to enjoy the sightseeing tour with access to other points of interest along the route.

Signage companies have also considered this tactic for advertising, for instance, a bistro providing a discount during the lunch time service transmits out an email or message via blue tooth, alluring the passing patron to visit their eatery.


The dynamic TVs themselves can provide supplementary earnings by hosting a number of ads in conjunction with the Tourist Information, like hotel vacant rooms, shopping offers and additional tours (like river punting or a ghost tour).

This form of communication for the city visitor is as interesting as it is practical, technology knows no bounds and is certainly a giant leap forward, and the only problem is keeping up with the changing technology!

Now on to steak house LCD advertising screens

Fancy a big juicy steak this evening? Head out to a Steak House in town and there may be a new, state of the art, digital poster for you to pick your choice of meal.

The touch screen board is both colorful and practical as it entices the taste buds with delectable animated images of plates full of appealing foods. You can put together your own choice of courses, including that indulgent desert, which you know you’ll on no account have room for!

A virtual table is set before you, on the monitor and you can touch the categories to add or swap meals to create the best dinner. Interacting with the display is done by using your finger or a stylus provided and is set out in a user friendly way.


Possibly not all restaurants will have such resourceful devices, but those moving with the times will have a less complicated form of a digital poster. This may be situated outside the bistro in a protective cabinet, where dynamic images dance across the display, teasing the taste buds.

Meal deals and special discounts can also be advertised and displayed for the customer to use at the eatery. It is also possible to have the offer directed at the passing customer via blue tooth to a mobile phone device, where the client can hand over the ‘e coupon’.

Marketing companies have taken advantage of this type of digital menu by mixing the content with advertisements and products, for instance soft drinks suppliers and other brands who supply the outlet.

So, next time you like a luscious, medium rare steak - call by a bistro showing you an animated digital menu!

Over the past 20 years Graham has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.

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Source: http://grahamgallagher.articlealley.com/outdoor-electronic-advertising--now-the-virtual-tourist-information-point-1859533.html


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