Outdoor Digital Signage Going Mobile On Trucks

Bus electronic signage is big business, as the amount of captive audience watchers is never ending, one firm has rolled out these tvs to a fleet of buses that are used for a "Park and Ride" service find out more.



Parking is a major complaint in UK towns and cities, so bus companies are offering a park and ride service, this is when you park your auto on the outskirts of town and a bus takes you to the city or town centre for a small fee.



Now one media organisation has seen a gap in the market and have deployed 15" LCD monitors with built in media players that play adverts from the advertisers within the city, whilst the passengers are being commuted into and out of the city, the ads are for everything from jewellers, clothing retailers, vehicle repair firms and restaurants. The ads have increased over the previous 6 to 8 weeks and also include jaw dropping and dynamic promotions.



To attain this is not tough, they have utilized a 15" LCD display with a screen ratio of 4:3, the active area of the display is 304 mm wide x 228 mm high. The maximum resolution is 1024 x 768 with 16.7 million colours and each monitor is 300 nits, enabling everyone to see the information throughout the journey to the town centre, from the front to back row of seats on the bus.



Also a ticker runs at the bottom of the display supplying weather information for the day, so shoppers have an idea when to take shelter or to avoid the rain.



This hardware works on two fronts, the first is to deliver information to the people on the bus during their journey from the car park to the town centre, these commercials are especially related as during the run up to Christmas these adverts include pre Christmas money off vouchers that are sent using an SMS to passengers cellphones, this has a distinct edge over other firms who do not advertise as the passengers will go to the retailer and use the coupon to acquire Christmas gifts.



The second factor is that the advertisers have the unique access to these people and so eradicate most of the opposition, they can also track how the advertising project is going with the number of vouchers exchanged on a weekly basis, so when they want to improve sales, they can display more tempting content using various media formats from video, audio and images.



Another solution would be to mount an LCD television into an LCD enclosure and mount this to the bus, the people behind the advertising agency will for sure know that their expense is protected, especially when hooligans get on the bus to do some shopping.



Over the past 20 years the author has developed a range of outdoor digital signage protective enclosures and founded LCD Enclosure Global who are the leading manufacturer of LCD monitor enclosures, they also offer anti vandal LCD enclosures that provides all the protection and security needed for outdoor use.