Dynamic Advertising on the Shop Floor

Dynamic marketing has many various uses on the shop floors of industrial factories and other places of work. Its main use it to deliver information to workers, like manufacturing quotas, new working practices, health and safety challenges, visiting dignitaries and vital reminders linked with the day to day running of the small business. Any number of LCD advertising boards can be located on the factory floor, based on the size of area and number of workers.

The media is quick to refresh and update as it can be either remotely accessed via the web or in house intranet, or by uploading the statistics onto a memory device and plugging it into the screen access point. This can be prepared in advance and set to run at precise times, applicable to the shift workers in the factory.

Much study has shown it can have a positive effect on manufacturing as little time is lost through workers’ meetings and is visually aesthetically pleasing. It can be run with or without sound, where apt and much more notice is taken of the moving pictures than that of a none moving poster, or hastily written notice. Another benefit is more than one piece of information can be displayed consecutively therefore several can run concurrently.

This has shown to have a constructive stimulus on personnel, as data is displayed straight away and is rerun for reminders. It can also be used for social events, the self-service restaurant menu for the week, fund raising and moral boosting. Information can of course be streamed to the office workers, were applicable.

As Dynamic Marketing is a right and proper marketing medium for both open-air and internal use, extremes of temperatures need to be catered for.

Putting an LCD advertising screen in a ski resort is an excellent proposal, as it can offer so much information and promotion for local organizations, nevertheless with the harsh winter temperatures of -30 degrees Fahrenheit, the hardware within the poster frame demand protection. The damp from the snow, turns to ice and can demolish a hard drive therefore a thermostatically controlled temperature device has to be fitted.

Likewise, in the dry desserts of Texas, electronic signage and touch screen menu boards have their place too, in establishments like eating places and even a cattle diary, where milk quotas and production is watched. This undoubtedly requires a thermostatically controlled cooling unit to manage the soaring temperatures, without damaging the delicate electronics.

Once hard wired to the power supply, these cooling or heating devices can be left to run, with little monitoring, as the thermostat will trip on or off as essential, so does not have to be controlled physically. As the temperatures change in the night, as the instance of the dessert, where it can be very hot during the day, falling to sub zero temperatures at night, this would require a dual controlled thermostat. The power supply is available in each countries own unique wattage, for example, America is 120 Volts, most of Europe runs on 230 Volts (formerly 220 V) and United Kingdom used 230 Volts (formerly 240 V). The supplier of the LCD advertising displays will be aware of this and will give advice earlier to purchase.

Graham is the leading manufacturer a range of LCD enclosures, this range of product is supplied to digital signage integrators throughout the world, now they also offer an indoor solution a digital poster, but it does not have the protection of an LCD enclosure.